Case Introduction

Bull Group was founded in 1995 and is one of the top 500 manufacturing companies in China. It focuses on the research and development, production, and sales of civilian electrical products, mainly including converters, wall switches and sockets, LED lighting, digital accessories, and other power connection and electrical extension products. At the same time, the company fully leverages its comprehensive leading advantages in product research and development, marketing, supply chain, and brand, gradually cultivating new businesses such as smart door locks, circuit breakers, embedded products, and bath heaters, which are widely used in household, office, and other electrical fields. Bull has formed a long-term sustainable industrial layout around the civilian electrical and lighting fields.

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