Case Introduction

YAKULT (China) Group first launched the promotion of live lactic acid bacteria dairy beverages in Guangzhou, Guangdong Province in 2002, and then entered the Shanghai market in 2003. In order to take root in China and coordinate and develop the cause of Chinese Mainland more steadily and effectively, Yakult (China) Investment Co., Ltd. was established in Shanghai in April 2005. Nowadays, Yakult (China) Group has 6 production bases and 50 subsidiaries in Guangzhou, Foshan, Shanghai, Tianjin, and Wuxi, and has launched home delivery services in Guangdong, Shanghai, Beijing, Tianjin, Xiamen, and Fuzhou.

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