Case Introduction

Shanghai Disneyland is located at 310 Huangzhao Road, Chuansha Town, Pudong New Area, Shanghai. It officially opened on June 16, 2016 and is the first Disney theme park in mainland China. It is also one of the largest modern service industry Sino foreign cooperation projects in China. It is a theme park with pure Disney style and integrates Chinese style. Yangtai Airport and Yancheng Nanyang Airport are only over 80 kilometers away, with superior locations and convenient transportation.

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