Case Introduction

ROCA has always been concerned about social changes related to water culture, which is the main natural resource used by the company. In 1936, Roca faced the challenge of producing ceramic sanitary ware. In 1954, Roca began producing leading products. In the 1990s, the group entered its first stage of international expansion, mainly by establishing subsidiaries and signing agreements with leading companies in the local market. Except for Portugal and France, Roca business began to spread throughout the UK, Germany, Italy, Russia, Morocco, Argentina, Brazil, and China.

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