Case Introduction

ROYAL Pet Food Company (Huangyu Pet) is a brand under Mars. She was founded in 1967 and is located in southern France. Today, she has over 60 subsidiaries and 11 factories in multiple countries around the world, with a workforce of 4200. "Dog and Cat First" and "Knowledge and Respect" are the brand principles of Royal Pets, and the company is committed to providing precise nutritional solutions for dogs and cats. Royal Pet Food entered China in 1995 and is headquartered in Shanghai.

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